Social Media Manager Germany (m/f)

Department: AM
Location: Frankfurt Am Main
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ROLE OVERVIEW

The Social Media Manager implements social media strategy to build brand awareness and generate product consideration, while growing and engaging audiences in multiple channels for Jaguar and Land Rover in the European market. The Social Media Manager is a highly motivated individual with a passion for content strategy, creative writing and community participation leadership.  

The Social Media Manager is responsible for:

MAIN RESPONSIBILITIES

 

LENGTH OF EXPERIENCE

3+ years of experience managing social media platforms or communities for brands
 

WORKING BACKGROUND 
  • Premium Automotive experience strongly preferred, other automotive or premium experience welcomed 
  • Excellent understanding of the European market in terms of trends 
  • High level of familiarity with established and emerging social platforms 
  • Media know how (platform & target group specific) 
  • Understanding of social analytics; familiarity with measurement tools preferred 
  • Strong critical and analytical thinking skills 
  • Excellent relationship-building and interpersonal skills – listening, coaching, mentoring, explaining difficult concepts in simple language, and ability to relate and play well with others  
  • Diplomatic and professional with the ability to work well with all levels of staff (both internal and external) 
  • Passion and empathy for the consumer’s perspective 
  • Passionate about getting others involved and having fun along the way 
  • High attention to detail with strong organizational skills 
  • Assertive and resourceful with a proven track record of getting things done 
  • Ability to function well under demanding timelines 
  • Excel, Power Point & Photoshop skills preferred
     

COMMUNICATION SKILLS

  • Fluency in German
  • Exceptional communication skills, both verbal and written. Must be able to write simply and persuasively in German
  • Able to articulate and present ideas with conviction - excellent presentation skills
  • A clear communicator, in person and writing
  • Highly organized and flexible
  • IT literate
  • Commercially aware
  • Good numerical / financial understanding
  • Approachable, outgoing and diplomatic
  • Must have excellent emotional intelligence
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