Senior Strategist

Department: Strategy
Location: London

JOB TITLE: SENIOR STRATEGIST

FUNCTION: STRATEGY

REPORTS TO: UK Strategy Director

REPORTING OFFICE: LONDON
 

Company Profile

Spark44 is a new type of agency, established as a joint venture with Jaguar Land Rover globally.

We’re not an in-house department; we’re a separate business with a specialism in automotive. We are Demand Creation Partners. That means we work across all platforms with a clear customer journey strategy, from the point of Intrigue, through an inform stage, to close of sale and sustaining the ongoing relationship.  


Job
Description
 

ROLE OVERVIEW:

The Senior Strategist is responsible for:

1. Taking the global strategies, and adapting them to develop UK campaigns for Land Rover and Jaguar brands in the UK, with particular attention to digital and social platforms – inspiring great and commercially effective work with everything you do

2. Inputting into development of strategies for best in class launch/sustain model campaigns as the portfolio of cars continues to increase over the next few years. Ensuring digital and social creative work is both impactful and commercially effective.

3. Working with the UX, technology, analytics and creative teams to create best in class digital and social experiences, that are supported by robust reporting and insightful analytics.

4. Bringing innovative business and creative thinking to the team to continually improve the Jaguar and Land Rover engagement and relationship with premium consumers.

5. Partnering and collaborating with global and local clients and agency partners to ensure the strategic vision for digital and social is delivered brilliantly in the UK.
 

MAIN RESPONSIBILITIES:

You are at the forefront of the problem solving charge. You bring your knowledge of digital and social channels and input into the overall strategic approach, helping the UK agency and clients to understand how they can use our digital platforms, data and knowledge of a greater digital comparative set to change consumer perceptions of the brands: increasing consideration, driving sales, and defining loyalty in all its future forms.

EXPERIENCE /SKILLS:

Job ID: ST04LDN

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