Senior Strategist

Department: Strategy
Location: London

JOB TITLE

SENIOR STRATEGIST

FUNCTION: STRATEGY

REPORTS TO: UK Strategy Director

REPORTING OFFICE: LONDON
 

Company Profile

Spark44 is a new type of agency, established as a joint venture with Jaguar Land Rover globally.

We’re not an in-house department; we’re a separate business with a specialism in automotive. We are Demand Creation Partners. That means we work across all platforms with a clear customer journey strategy, from the point of Intrigue, through an inform stage, to close of sale and sustaining the ongoing relationship.  


Job
Description

 

ROLE OVERVIEW:

 

The Senior Strategist is responsible for:

  1. Taking the global strategies, and adapting them to develop Land Rover and Jaguar brands in the UK, with particular attention to national communications, direct and retail channels – inspiring great and commercially effective work with everything you do.
     
  2. Inputting into the strategies for best in class launch/sustain model campaigns as the portfolio of cars continues to increase over the next few years. Ensuring direct and relationship campaigns are both impactful and commercially effective.

  3. Working with the other strategists to create best in class campaigns, that are supported by robust reporting and insightful analytics.
     
  4. Bringing innovative business and creative thinking to the team to continually improve Jaguar and Land Rover’s engagement and relationship with premium consumers.
     
  5. Collaborating with global and local clients and agency partners to ensure the strategic vision for CRM is delivered brilliantly in the UK.
     

MAIN RESPONSIBILITIES:

 

You are at the sharp end of campaign planning. You bring your knowledge of direct and relationship marketing into the overall strategic approach, helping the UK agency and clients to understand how they can use personal communications to change consumer perceptions of the brands: increasing consideration, driving sales, and defining loyalty in all its future forms.

 

EXPERIENCE /SKILLS:

 
Job ID: ST03LDN

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