Senior Strategist

Department: Strategy
Location: London


Why work at Spark44?

Spark
44 is a new type of agency, established as a joint venture with Jaguar Land Rover globally.

We’re not an in-house department; we’re a separate business with a specialism in automotive. We are Demand Creation Partners. That means we work across all platforms with a clear customer journey strategy, from the point of Intrigue, through an inform stage, to close of sale and sustaining the ongoing relationship.  


Job
Description

 

ROLE OVERVIEW:

 

The Senior Strategist is responsible for:

  1. Strategic development of Land Rover and Jaguar brands with particular attention on their owned digital platforms – inspiring great and effective work with everything you do. Identifying opportunity and helping turn it into actionable programs of work, the senior strategist will be focused on improving the status quo while keeping one eye fixed on the future.
     
  2. Planning best in class launch/sustain campaigns as the portfolio of cars increases over next few years. Ensuring the global creative is effective and impactful in our digital channels.
     
  3. Supporting the Digital Strategy Director in developing the yearly program plan, initiating and prioritising projects to maximise effectiveness of the platforms.
     
  4. Working with the UX, technology, analytics and creative teams to create best in class experiences on Jaguar and Land Rover digital platforms, utilising the latest technological innovation and supported by robust reporting and insightful analytics.

  5. Bringing innovative business and creative thinking to the team to find ways of breaking through with premium consumers and breaking down barriers and silos wherever they appear.
     
  6. Partnering and collaborating with global and local clients and agency partners to ensure the digital vision is delivered – being statesmanlike but knowing when to stand their ground.
     

MAIN RESPONSIBILITIES:

You lead the problem solving charge. You bring together the multiple factors that will govern client success, create compelling arguments for the correct approach, and help our clients to understand how they can use our digital platforms, data and knowledge of a greater digital comparative set to change consumer perceptions of the brands: increasing consideration, driving sales, and defining loyalty in all its future forms.

 

EXPERIENCE /SKILLS:

Job ID: ST02LDN

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