JOB TITLE: SOCIAL MEDIA ACCOUNT MANAGER
REPORTS TO: ACCOUNT DIRECTOR
REPORTING OFFICE: LONDON
Spark44 is a new type of agency, established as a joint venture with Jaguar Land Rover globally.
We’re not an in house department; we’re a separate business with a specialism in automotive and luxury goods. We are Demand Creation Partners. That means we work across all platforms with a clear customer journey strategy. From the point of intrigue, through an inform stage, close of sale and delivery of the on-going relationship.
Spark44 is an advertising agency unlike any you’ve ever encountered, and we seek employees of an equally unique character.
Sitting in the Global Social Media team, and reporting to the Account Director, the Social Media Account Manager will be responsible for the implementation and maintenance of our brands multi-channel social media strategy. The key responsibility is to grow and engage an audience to support marketing campaigns, build brand awareness and generate product consideration.
You will be the Social Media guardian for the brand.
A typical day will involve working closely with teams across the business (and the client) to ensure the account is running smoothly and that “social” is integrated in all ATL and digital campaigns, supporting where required the Global team with queries and campaigns, and ensuring the already strong relationship with the client is maintained.
The ideal applicant will be a creative thinker, degree educated (Communications, English, Public Relations, Journalism, Marketing or related), and have a track record of successfully managing social accounts for automotive/luxury brands. You will be pivotal in driving the influencer strategy – identifying and engaging with brand ambassadors for the benefit of the brand – a track record of that along with those with experience of analytics in regard to social media campaigns will be highly desirable.
There is a significant budget available to deliver the best content, which is managed internally so previous financial/budgetary experience is important. It goes without saying that you will have excellent communication skills, along with the ability to articulately convey your ideas and influence senior stakeholders.
Our motto? “Be Bold. Be Brave. Be Honest.” Do you have a voice that you feel deserves to be heard? In other words, are you BOLD? This is an agency where your input will indeed be heard, and valued. But, is that input valuable, original and challenging? In a word, is it BRAVE? And finally, are you willing to be HONEST?
PERSONAL QUALITIES WE LOOK FOR:
BOLDNESS: Appreciating the value and concerns of other team members. Acting as an Ambassador for your area.
BRAVERY: Proactivity – willingness to put yourself forward for new challenges.
HONESTY: Acting with integrity, respect and thoughtfulness.
FLEXIBILITY: Delivering through others, adapting where necessary to achieve and deliver beyond your own limits.
EMPATHY: Demonstrating humility. Adapting quickly to new situations.
RESPONSIBILITY: Ability to make sound and timely decisions, knowing when to escalate to avoid commercial risk.
PRODUCTIVITY: Strong analytical skills: thinking short and long term.
ACCOUNTABILITY: Looking to avoid ‘waste” – be it time, money, energy or emotion.
COLLABORATION: Actively striving to contribute and support others, building a strong network for yourself both internally and externally.
PASSION: Demonstrating enthusiasm, energy and imagination. Wanting to contribute to the culture of the agency. Working hard, but having fun along the way.
Why join Spark44?
Not content with working for one of the best advertising companies? Then check out the other benefits available:
Job ID: AM02LDN
Applicant Tracking System Powered by