Department: CR
Location: Birmingham

The Copywriter is responsible for translating creative direction and copy from creative briefs into engaging and effective copy concepts. The Copywriter needs to be able to think conceptually and creatively; being competent and comfortable in producing long-copy communications across a wide range of digital, social and offline media, including video, eDMs, websites, blogs, online adverts and brochures.


The Creative Team interacts closely with Account Management to understand business objectives and audience demographics and demonstrate the creative approach within the project team.

  1. To develop and deliver creative solutions that strengthen Jaguar’s market distinction and leadership position
  2. Increasing consideration for Jaguar vehicles in all mediums: ATL, digital marketing (OLM, Rich Media), web properties (, landing pages, microsites), mobile and apps, social and CRM. These properties are key to perceptual change and lead generation.
  3. Partnering and collaborating with the local clients and partner agencies to ensure the global, creative output gets executed with excellence. 




Person Specification




Degree or equivalent in relevant subject




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