Content Editor

Department: Account Management
Location: Birmingham

Content Editor

Based in Gaydon, UK


The Content Editor will be based at the Client's office in the Midlands and will be responsible for developing the editorial strategy and resultant calendar and communication plans for all social channels as well as website for several related lines of business. The responsibility is Local with a global flavour, which demands that the Editor be culturally perceptive and attuned to the different UK audience needs and perceptions of the brand.  

The Content Editor is responsible for helping to drive brand awareness and product consideration through an editorial strategy that embraces business objectives and engages customers through interesting narratives.

 

Person Specification

  • Proven track record in previous content-driven social media roles
  • Considerable experience in social media marketing or journalism
  • Extensive knowledge of mainstream and emerging social channels, including the paid strengths and weaknesses 
  • A passion for creating successful content 
  • Experience with and interest in automotive preferred 
  • Excellent understanding of content and messaging optimisation by channel, and how to build a brand online
  • Extensive experience presenting to clients, consulting, facilitating workshops, building and managing relationships with key client partners 
  • Proven experience running a planning function, with the ability to build and develop content with a clear strategic influence.  
  • Experience with global brands preferred  
  • Demonstrated ability to understand business process and operations and apply appropriate delivery approach
  • Proven ability to handle multiple assignments simultaneously
  • Experience with SEO/SEM a plus
  • Flexibility to attend off-site events
  • Exceptional communication skills, both verbal and written – with a proven ability of writing engaging both short and long form editorial.  
  • Able to articulate and present ideas with conviction - excellent presentation skills  
  • Excellent analytical, problem solving skills and an ability to make data-driven decisions
  • Excellent organisational and time management skills
  • Passionate about getting others involved and having fun along the way

Why work at Spark44?   

Spark44 is an advertising agency unlike any you’ve ever encountered, and we seek employees of an equally unique character. Our motto? “Be Bold. Be Brave. Be Honest.” Do you have a voice that you feel deserves to be heard? In other words, are you BOLD? This is an agency where your input will indeed be heard, and valued. But, is that input valuable, original and challenging? In a word, is it BRAVE? And finally, are you willing to be HONEST? We value individuals who are unafraid to question the status quo, who challenge authority and fight for the best idea, even if it means possibly losing an argument. We here at Spark44 are a tight-knit group. We are the best in our business. And we are good people

Spark44 is the first global agency-client joint venture model. Founded in February 2011, we are jointly owned and operated, as a 50-50 partnership between Jaguar Land Rover and Spark44 senior management. We were established to build an effective and cost efficient global marketing communications program for Jaguar and Land Rover, creating specific demand at the necessary immediate levels, and building an image bank to harvest future demand. 



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